The appearance of email marketing affects the impression prospects or customers have of your business

Various errors in email marketing can occur due to inaccuracy. Have you ever forgotten to put a CTA at the end of your email? Or, the link that you included in the e-mail was compromisederror? These minor mistakes are trivial, but they can make your company or business appear unprofessional. This can undermine the trust of prospects or email marketing recipients in your business.

Before you make more mistakes, check out these 12 points to check email marketing before it reaches your prospect.

1. Broken link

The previously mentioned error is perhaps one of a marketer’s biggest nightmares, especially when generating leads is the goal of the email. That’s why it’s so important to make sure your link works as the first item on this checklist. Does the page load? Are you getting a 404 error? If you find one, fix it.

2. Forgotten link

The closest error to a broken link is a forgotten link. The most common example of a forgotten link is when you use an image to function as a call-to-action (CTA) button. Double check to make sure everything that should be linked is indeed linked. This includes CTAs, social media follow/share icons, and images.

3. Social media share button is broken

Social media is an invaluable tool for promoting your marketing content. Embedding your social profiles in your website, email marketing or blog posts can help increase traffic to your social networks. This will create consistency for your brand across platforms. For that, you need to pay attention to this. Don’t let your goal of expanding the reach of prospects through social media fail, just because the button is broken.

You can use a full range of email services or ESPs (Email Service Providers), including those that provide social media sharing buttons. Just enter the URL of the page you want your email recipients to share, and it’s a social media sharing button.

4. Spelling/grammar errors

Spelling and grammar are important in marketing, whether you’re creating an ebook, writing a blog post, or crafting your next email marketing message. Email your test to any grammar experts you have on your team to alert you of any mistakes, and always make sure to check spelling.

5. Image is distorted

How will your image look? Do they look stretched or like inpress? What about the image pixels? Check to make sure your image is displayed the way you want, and if not, adjust it accordingly.

6. Italic formatting

When you view the email in your inbox, make sure the formatting looks the way you want. Are any lines going off to the next line because you forgot to add a space? If you usebullets, are they displayed correctly? (Some emails cannot be readbullets HTML, so you should use an asterisk (*) insteadbullets (rounded or squared HTML.) If anything looks skewed, fix the formatting problem before you send the email to a list of recipients.

7. Color problem

Is the font color you use clear and easy to read? Is the background color block making it difficult to read the text you layer over it? Also keep in mind that, while color blocks can add a pretty design element to your email, you should be careful with some scenarios. Let’s say you decide to create an entire email or only a portion of it with a dark gray background. To make the text readable, you choose white as your font color. What happened? Invisible text! The lesson you can learn is that the visibility of your email copy should not depend on the background color of your email.

8. Subject line and sender name

Email sender names using real people’s names are more likely to be clicked on than emails from company names. Another thing to pay attention to is the length of your subject line. Keep your subject line as short as possible. A good rule of thumb is 50 characters or less.

9. Dynamic tag function

If you’re using any dynamic tags (e.g. [FIRST NAME], etc.), check to make sure they’re working properly and are including the correct information. And if you do use dynamic tags, make sure the lists you use are clean, and only use tags that have information on everyone in your email recipient list. For example, if you try to enter a recipient’s Twitter username into your email, but the contacts on the list you sent never provide you with that information, you’ll run into a few problems.

10. Option to view on the web

Does your email include a link to its web-based partner? Many ESPs will allow you to create web-based versions of your emails. Include this link in the email you send. That way, if an image or whatever doesn’t display correctly for the recipient of the email, they can easily click through to the web-based version and see exactly what you want.

11. Normal text formatting

Optimizing HTML and plain text is very important. To ensure your email is optimized for plain text, look for the following in your email test delivery: copy that closely resembles the HTML version of the email, compelling email copy, shortened links, capitalization inheader, and plain text bullet points (eg asterisks *).

12. Accessibility across devices, browsers, and email recipients

The best way to understand how different browsers, email recipients, and devices (mobile or desktop) interpret your email is to see it for yourself. To save yourself the trouble of testing every email sent for every single option, test a few options once on the devices, browsers, and emails of the most popular recipients, then create a template to use for every email you send.

Sending email marketing is as important as building brand awareness on various social media platforms. A good email that works well in every part, will certainly get a positive response from your prospects. In fact, they will always look forward to an email from you in the end. Conversely, a bad email makes prospects trust you less. It could be, they will not open your next emails.