Email Marketing Guide for Beginners

Email marketing is not just writing emails, you know!

Email marketing is a form of marketing in which a business uses commercial email to build relationships with customers and sell products or services to an audience. Product campaigns via email are an effective way to let your customers know about your product or service and its offers. Buyers and customers can engage more and more with your products. Moreover, it will help you convert your buyers into customers and then into loyal customers.

In creating an email marketing, of course you don’t only think about the visual content of your product or service. Sharing information via email is certainly not the same asplatform social media. There are several points that you should pay attention to so that your message and goals are conveyed properly. Therefore, you need the exact execution steps to go according to your plan.

Step 1: Define your goal

What is your goal to createemail marketing? Do you want to increase sales? Setting goals as the first step in creating an email marketing will affect the content of the email itself. Whatever your goals are, make sure they are specific, measurable, achievable, relevant and time-based. Documenting your goals not only holds your program accountable but also provides a framework for you to see how your campaign improves over time. After determining the goals of creating email marketing, you must create a team that is responsible for creating it. For example, who madewording or email messages, who created the product visual design, and so on.

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Step 2: Create an email marketing template

The next step is to create an email campaign template. You can use a previously used email campaign template or create a new one. Now, there are many attractive email campaign templates available that you can download for free. Avoid complicated templates as they will make it difficult for your subscribers to understand the content of the email. Some template elements that you and your team will need to consider during the design phase areheader/footer and usewhitespace.

Header andfooter is the place to strengthen your product and provide a consistent experience for your customers.Header can be something as simple as a company logo, whereasfooter may include product links toplatform your social media, your company’s physical address, and ways for your subscribers to unsubscribe.

Whitespace is an email area with no content or images. Making sure your email template includes some white space is very important, as it makes the body of your email less full which can actually help subscribers focus more on the email content. It’s better for email content to have a lot of white space than a little due to lots of unnecessary elements. Too many elements make email content cluttered and crowded so customers are reluctant to read it.

Step 3: Make a writing orcopywriting interesting

Write orcopywriting What’s interesting about email marketing is quite crucial. Writing is the ‘seduction’ of your customers to engage in your product or service. There are several things you need to pay attention to in writing email marketing:

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Email sender, subject line, and text preview

Convincing the subscriber or recipient to open your email requires a clear sender, compelling subject line, and preview text to get the message fill in your e-mail. Include your product brand name in the email sender’s information so that recipients don’t wonder where the email came from. Try not to useno-reply to create your friendliness to customers in receiving their response or feedback. Give an interesting subject line assummary or the core of your campaign message. With an interesting subject line, it’s more likely that customers or recipients open your campaign emails out of curiosity. Previewing the contents of the email really needs to be done to minimize errors.

Title, caption, and CTA

Once a subscriber decides that your email is worth opening, the next content they see is the headline, caption, and call to action (CTA).

Try writingbody copy You first, followed by your title, and then your CTA. There are no specific rules forcopywriting because it is the most artistic part of the processemail marketing. Make interesting writing that can attract the interest of customers, especially potential buyers.Copywriting something that’s interesting not only catches their interest, but keeps them looking forward to your emails.


The right image can improveemail marketing and increase message engagement. However, the wrong image can distract subscribers from the purpose of the email. You need to be careful and careful in selecting images that suit your campaign or product content to enhance the customer experience with your emails.

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When selecting images, look for images that represent a concept or interpretation of the topicemail marketing You. Look for images that are simple but capable of grabbing the attention of your customers.

Email marketing is one way for you to provide your business insight and value to email recipients. There are several other points that you need to pay attention to, but the three steps above are the most crucial. By presenting an interesting first email, it is possible for your recipients or prospects to look forward to the next emails. It is important to maintain the quality of email marketing and its sustainability, in this case how you send it regularly.

In order for email marketing to be on target, send the email to your potential customers. Potential customers are more likely to open your email than other prospects. How do you find out who your potential customers are? Doing research then passing judgment on each of your prospects is the way to go.