Know Conversion In Digital Marketing
Conversion in digital marketing is a process where website or application visitors are converted into customers who take the desired action. Therefore digital marketers use various methods to increase conversion rates. Such as increasing content relevance, improving website quality, and improving user experience.
To find out more about conversion in digital marketing, let’s see this article until it’s finished!
What is the Definition of Conversion?
Conversion is the process by which visitors to a website or app are converted into customers who take the desired action. Such as buying a product or service, filling out a contact form, or downloading content. So digital marketers use various methods to increase conversion rates, such as increasing content relevance, improving website quality, and improving user experience. A high conversion rate can increase a company’s revenue and improve marketing efficiency.
Why is conversion in digital marketing important in business?
Conversion in digital marketing is very important because it measures the level of effectiveness of the digital campaigns being carried out. This can be seen from the number of clicks or actions taken by visitors on the website such as making purchases, registering or filling out forms. Without knowing the conversion rate, a business cannot know how effective its digital campaigns are and take the necessary actions to increase the conversion rate.
What are the Types of Conversions in Digital Marketing?
The following are the types of conversions in digital marketing:
1. E-commerce Conversion
E-commerce conversion is the act of a visitor clicking a “buy” or “shopping cart” button and completing the purchase process on an e-commerce website. This is the most common type.
To increase the e-commerce conversion rate, a marketer can use various techniques such as improving the user experience, increasing website credibility, offering discounts or promotions, and improving the payment process.
2. Lead Generation Conversion
Lead generation conversion is the act of a visitor filling out a form or clicking a “submit” button on a website to get information or submit a request. This is an important type of conversion in digital marketing.
To increase the lead generation conversion rate, a marketer can use various techniques such as improving the user experience, increasing the relevance of the form or “submit” button, increasing the credibility of the website, and offering incentives for filling out the form.
3. Social Media Conversion
Social media conversions are visitor actions that are taken after seeing an advertisement or promotion on social media.
To increase the social media conversion rate, a marketer can use techniques such as increasing ad targeting, increasing advertising creativity, increasing brand credibility, and offering incentives to take further action.
4. Phone Call Conversion
Phone call conversion is a process where website or app visitors contact a company by phone to take the desired action. This is especially important for companies selling products or services that require direct interaction with customers, such as service companies or companies selling high-priced products.
In addition, digital marketers can use technology such as click-to-call, which allows visitors to contact companies with one click from their smartphone. Click-to-call can increase the phone call conversion rate because it makes the calling process easier and faster for visitors. By measuring and analyzing this data, companies can increase their phone call conversion rates by adjusting their marketing strategies
5. Email Conversion
Email conversion in digital marketing is the process by which website or app visitors are converted into customers who take the desired action. To increase email conversion rates, digital marketers can use techniques such as email segmentation to deliver relevant and interesting content to email recipients, use attractive subject lines and create quality and interesting email content.
Digital marketers can also use email marketing automation technology to send emails that match the behavior of email recipients. Email automation can increase email conversion rates because it allows companies to send emails that match the recipient’s behavior, such as buying a certain product or clicking a certain link.
6. Event Conversion
Event conversion in digital marketing is the process by which website or app visitors are converted into customers who take the desired action. To increase event conversion rates, digital marketers can use techniques such as fast and effective event marketing. Such as using social networks, e-mail marketing and online advertising to advertise events and attract visitors. They can also include relevant and interesting information about the event, such as agenda, location, and costs, and include a call-to-action that sells and directs visitors to a registration or ticket purchase page.
Digital marketers can also use technologies such as online event registration and easy checkout to make the registration and payment process easier and faster for visitors, as well as optimize conversions. By measuring and analyzing this data, companies can increase event conversion rates by adjusting their marketing strategies
How to Analyze Conversion?
Here’s how to analyze conversions:
1. Using Google Analytics
This can be done by measuring the conversion rate for each website page, traffic source, and marketing campaign.
2. Using the Heatmap
It can be used to measure conversion rates by looking at where visitors click on a website and where they leave the website.
After measuring conversion rates, you can analyze the data to find out what’s working and what’s not working. So you can make changes to increase conversion rates.
How to Increase Conversion Rate?
There are several ways to increase conversion rates, including:
1. Simplify the Buying Process
Simplifying the buying process by reducing the number of steps needed to complete a transaction increases conversion rates.
2. Provide Sufficient Information
Providing sufficient information about the product or service offered will make visitors more confident in making a purchase.
3. Provide Customer Testimonials
Providing positive customer testimonials can help increase visitors’ trust in the products or services offered.
4. Using CRM
By using a CRM, you can find out customer preferences, send special offers, and improve customer satisfaction.
Why CRM Can Increase Conversions?
CRM (Customer Relationship Management) can increase conversions in digital marketing because it allows companies to collect and analyze data about their customers.
CRM also allows you to increase interaction with customers through personalization. Such as sending timely messages, offering special offers, and providing better customer support. This helps your company to build better relationships with customers and increase their trust.